I Craft Digital Futures Through INSPIRATIONAL Leadership and Technical INNOVATION.

Driving measurable growth and success for businesses and teams.

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ABOUT ME

15+

With over a decade of experience in driving innovation and crafting cutting-edge digital experiences, I’ve helped shape transformational solutions across a wide range of clients and industries. I thrive at the intersection of creativity and technology, using emerging tools like AI, machine learning, and spatial computing to build scalable, user-focused platforms that deliver real-world impact.

I’m passionate about investing in people, mentoring cross-discipline teams, fostering empowerment, and creating a culture where everyone thrives. Whether it’s shaping concepts from design to implementation or driving R&D initiatives, I take pride in building responsive strategies and leading with a hands-on approach.

I love working in vibrant, dynamic environments where big ideas come to life. With a strong track record of leading teams and delivering innovative, value-driven results, I’m always excited to explore what’s next in technology and how it can advance businesses, industries, and national interests.

30+

$6m+

Years of Experience

Long term team growth achieved in a single year

Budget of last project managed

HOW I WORK

Define the Vision:

  • Identify the Problem: Clearly articulate the problem or opportunity that the innovation will address. This could be a business pain point, a market gap, or a technological advancement.

  • Set Clear Objectives: Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for the innovation.

  • Align with Business Strategy: Ensure the innovation aligns with the overall business strategy and objectives.

Execute and Iterate:

  • Prioritize Features: Determine the most critical features to be developed first.

  • Develop and Test: Build, test, and deploy the innovation in a phased approach.

  • Gather Feedback: Collect feedback from users and stakeholders to identify areas for improvement.

  • Iterate and Refine: Continuously refine the innovation based on user feedback and emerging technologies.

Build the Right Team:

  • Identify Key Roles: Determine the specific skills and expertise needed to execute the innovation.

  • Recruit and Hire: Source and hire talented individuals who are passionate about technology and innovation.

  • Foster a Culture of Innovation: Create a supportive and collaborative work environment that encourages creativity and risk-taking.

Measure and Optimize:

  • Track Key Metrics: Monitor key performance indicators (KPIs) to measure the success of the innovation.

  • Analyze Data: Use data analytics to identify trends and opportunities for optimization.

  • Make Data-Driven Decisions: Use insights from data to make informed decisions about future development and investment.

Develop a Robust Technology Strategy:

  • Choose the Right Technologies: Select technologies that are suitable for the innovation and align with the long-term technology roadmap.

  • Design the Architecture: Develop a scalable and maintainable architecture that can support future growth and changes.

  • Plan the Development Process: Define the development methodologies, tools, and processes to be used.

CORE COMPETENCIES

Innovation & Inspiration

Drives R&D strategy and delivers cutting-edge, innovative and scalable solutions and products that foster creativity and ambition.

Strategic & Detail-oriented

Aligns technology roadmaps with business objectives to lead transformative, future-ready initiatives. Combines big-picture vision with meticulous attention to detail.

Proactive & Value-Driven

Champions best practices, embraces company values, and leads by example.

Teams & Empowerment

Inspires and mentors high-performing, cross-functional teams, cultivating a collaborative culture of growth, excellence, equality and opportunity.

Communication

Confident communicator and public speaker, engaging effectively across all levels to champion innovation and best practices.

Innovation is MADE by people and it is through investing in them that we unlock true potential.

In over a decade of working with some of the world’s most innovative brands, industries and technologies whilst at the intersection of technology, data, creativity, and experience, I’ve found the one constant has been people. People are what fuel change and innovation.

I am deeply passionate about investing in people and believe technology is the ultimate enabler of human potential. It’s this belief that has shaped my approach to leadership.

I’m proud to have built high-performing teams, fostering cultures of collaboration, growth, and innovation. By empowering individuals and combining their talents with cutting-edge technologies like AI, machine learning, and spatial computing, I’ve driven transformative outcomes across industries. Whether modernising operations, delivering scalable solutions, or leading R&D initiatives, my goal has always been the same: to enable people to achieve extraordinary things.

In my most recent role as Executive Technical Director at R/GA Australia, I built from the ground up the technical offering and spearheaded the development of cutting-edge digital experiences for global clients, bridging creative and technical strategies to deliver impactful results. Leading R&D projects and leveraging emerging technologies honed my ability to align ambitious visions with tangible, scalable outcomes.

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